7 Proven ways to make your website rank higher on Google

So you have spent a few dollars and created a visually appealing website with readable content for your visitors. 

But again, you are struggling with no sales or leads. Is it so? First, there's no point in creating a website if nobody visits it.

No matter which expert web developers build your website, what's the point if you don't don't know how to make it live on Google and rank at the top of SERP results?

Ranking on Google search results may seem difficult, but with the help of digital marketing in Australia, you can simplify the process and increase the visibility of your website. In this blog post, you'll learn about some of them that can be extremely useful for your brand's brand's online visibility.

Let's jump straight in!

Create a mobile-friendly and speed-optimized website:

To improve your website's ranking and visibility on the web, it is important to optimise it for mobile devices and ensure it loads quickly. Failure to do so can result in lower rankings, according to Google's ranking factors. Google implemented a new algorithm in 2015 to improve the rankings of mobile-friendly pages in mobile search results. In 2019, mobile-first indexing became the default for all new websites. Since mobiles are the most widely used technology to access the internet, you must ensure your website is mobile-responsive.

Connect your website to Google’s tools:

Integrating your website with Google Search Console and Google Analytics offers insights into search queries, user behaviour, keywords, bounce rates, demographic data, etc. Additionally, it gives data on metrics for organic search behaviour, such as goal completions for landing pages, devices, and nations, in one location. If you are confused with the technicalities or don't know how to use these tools in your best interest, then why not hire an expert SEO company in Adelaide that will do everything for you?

Sign up for Google My Business:

Creating an account with Google My Business (GMB) will undoubtedly increase your company's visibility on Google. If the search results are relevant to your location, you can appear in them. The best way to inform Google where your business is located is through Google My Business. As a result, you'll have a better chance of showing up higher in search results for individuals looking for a company like yours in their area. GMB is also excellent at boosting your local SEO, which increases the likelihood that you'll appear in local search results.

Obtain reviews: 

Encourage satisfied clients to post positive comments and ratings on your Google My Business. It offers social proof and motivates potential customers to investigate your offerings. A five-star rating next to your company name can enhance click-through rates, which is good for SEO. By doing this, you will show your clients that you value their ideas and opinions. By doing this, you will show your clients that you value their ideas and opinions. It will also raise your company's credibility, know-how, authority, and search engine ranks.

Create backlinks:

To improve your website's ranking on Google, you should create backlinks. Backlinks are when other websites link to yours, and the more websites that link to yours, the higher Google will rank you. Having backlinks is crucial for directing customers to your website. Even if your website has attractive meta descriptions and relevant page names, it won't have much significance if there are no backlinks. Google considers the presence of backlinks a measure of a website's popularity.

Create a social media presence:

Creating a social profile and promoting your business can help you reach more people and increase website traffic, although it may not directly impact your website's ranking on Google. You can use your social media following to generate interest and visitors to your webpage while Google understands and evaluates your site for indexing and ranking. In addition, a successful social media marketing strategy can facilitate the establishment of partnerships and enhance brand recognition. Regularly promoting your website content on social media platforms like Facebook, Twitter, Instagram, and Pinterest can boost the effectiveness of your SEO efforts.

Create a SERP-friendly title and meta description:

The click-through rate (CTR), which affects the page'spage's potential to rank higher on the Search Engine Result Page (SERP), can be raised by optimising the title tag and meta description. Using captivating headlines can significantly impact the number of readers your blog attracts. A meta description is just the responses people receive to search queries; it changes automatically if the responses are found on a blog. The user will visit the website if their responses line up, which raises the click-through rate (CTR).

Final Words

We hope the tips mentioned above have given you a better understanding of how to improve the visibility of your website in Google search results. If you want to learn more about ranking at the top of SERP results, make sure to visit TEL5, the leading SEO company in Adelaide.